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Sugoi Brewing Company

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Jovial January

ADVENTURES IN BREWING - The Sugoi Brewing Blog Jovial January BY BORIS CHENJanuary 09, 2026 2026 is Here January is here, and there isn't any reason why we can't enjoy ourselves after the holiday season. In fact, isn't December just a little too hectic? and wouldn't January be the real month to really take some time savor, and get the year started right? Well, if you agree with that, read on. Sugoi Brewing at the House of Sobo Sugoi will be pouring at Sobo Ramen, Berkeley for a limited...

ADVENTURES IN BREWING - The Sugoi Brewing Blog We Made It — Our First Year BY BORIS CHENJanuary 03, 2026 Big Thanks Now that we're in the new year, the team at Sugoi Brewing Company is reflecting on our first year of operation. Being a new brewery has its hurdles, but having you along for the journey makes all the difference in the world. We've had several milestones this year, and it's inspiring to get the overwhelming response we did. It's proof that despite a crowded marketplace for...

ADVENTURES IN BREWING - The Sugoi Brewing Blog Sushi and Beer Pairing BY BORIS CHENNOV 15, 2025 Sea Trout /w Kosho on Carta di Musica Join Us for Sushi and Beer We have our first Sushi and Beer pairing event on Wednesday November 19th, which will be held at the Rake Tap Room at Admiral Maltings in Alameda. Eventbrite link is here https://www.eventbrite.com/e/beer-and-sushi-pairing-the-rake-at-admiral-maltings-tickets-1957201064069 "This isn't just a tasting—it's a journey through flavors,...

6 Months? Wow, is it really 6 months since my last newsletter? There's a lot to catch up on. When I started this, venture, I knew it was going to be a lot of work, but didn't realize how much. (But naiveté is perhaps how many great companies are born.) I've also been having massive writers block, so every time I sit down and attempt to write a newsletter, some other shiny thing captures my attention, like what's the flavor profile of various malts, what are the temperature ranges for yeasts,...

Catching Up Hello fellow travelers on my beer journey! Thanks for patience on the delay in getting the newsletter out. The good news is that I've been busy getting my beers out the door. And have succeeded! We have soft launched at SF Beer Week, and the response has been beyond expectation. SF Beer Week Recap During the 2 weeks of SF Beer Week, we had a our beer featured at the Rabbit Hole, which is a Taiwanese-owned bar and restaurant, serving Taiwanese-inspired dishes, creatively delicious...

We're Getting Close! It's been difficult to find time to give an update, but lots of things have been happening at Sugoi Brewing Company. Grains, lovely grains! For anyone considering doing a business, always realize, the work involved in the business will be much greater than whatever the core of the business is. In software, one often thinks of the person writing the code, which of course is important, but no software will be used by anyone if not for everything else in the business....

Intro In the US, Labor Day is behind us, and with it, summer begins to fade behind as coals after a day of BBQing. In the Bay Area, we usually get a spurt of heat as the final goodbye. Then, the year is gone before we know it, as Halloween, Thanksgiving, Christmas, and ultimately New Years falls in quickening succession like dominoes. Shrimps from the barbie, as Paul Hogan would say. For raw seafood lovers, fall and winter brings things to look forward to. It's often said oysters should be...

Intro This week we are talking about pairing, no not that kind of pairing. Beer pairing. I'll also talk a bit about what I've been up to. About Beer - Pairing Last week, I talked about the differences with lager and ale. This week, I'd like to begin to delve into some pairing concepts, before going into some more specific styles. To start, pairing isn't as abstract as it sounds. When you make food, you are pairing. For instance, making a salad dressing, you are creating flavors that pair with...

lagers and ales

Intro I wrote a fantastic newsletter, best ever. Sadly, I made a change that blew away everything I wrote, and the software I use has no "undo." So, you'll just have to put up with this second attempt. But seriously, I have to wonder about something that has auto save, but no undo for a major change. (in this case it was updating a template which blew away the text) Anyway, I'm happy I got it done, and hope you enjoy. In this issue, I continue the discussion about beer from last week by...

Intro I'm going to start playing around with formats for this newsletter. The current format is to have 3 parts, something about beer, something about the business, and something random. Feedback welcome. (and if you know others who might be interested, have them sign up for this newsletter here https://sugoi-brewing-company.ck.page/profile) A major inspiration for Sugoi brewing is pairing beer and food. However, before I go into that topic, I thought it might be fun to learn a little of the...